Introduction
Cover Forge USA ("we," "us," or "our") operates the website coverforgeusa.com (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have with respect to that information.
By accessing or using the Site, you agree to the terms of this Privacy Policy. If you disagree with any part of this policy, please discontinue use of the Site.
Information We Collect
Newsletter Sign-Up
When you subscribe to our newsletter, we collect your email address and optionally your state of residence. This information is used solely to deliver our insurance rate updates, guides, and editorial content. We do not sell or rent your email address to third parties.
Quote Request Modal
When you interact with our insurance quote comparison tool, we may collect your ZIP code and age range to surface regionally relevant rate estimates. This data is used to improve content relevance and is not linked to any personally identifiable profile without your explicit consent.
Automatically Collected Information
Like most websites, we automatically collect certain technical information when you visit the Site, including your IP address, browser type, operating system, referring URL, pages visited, and time spent on pages. This data is collected in aggregate and used for site analytics and performance improvements.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small data files placed on your browser. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent; however, some features of the Site may not function properly without them.
Google AdSense
We display advertisements served by Google AdSense. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our Site and other websites. You may opt out of personalized advertising by visiting Google Ads Settings. Google's use of advertising cookies is governed by the Google Privacy Policy.
Analytics
We use web analytics tools (such as Google Analytics) to understand how visitors interact with the Site. These tools collect information about your use of the Site, including pages visited, time on page, and referral source. This data is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Services
Google AdSense
Google AdSense is our primary advertising partner. Google may use your data to serve personalized ads based on your browsing behavior. Cover Forge USA does not share your personally identifiable information with Google beyond what is automatically transmitted through standard browser interactions and cookie technology.
Email Service Provider
Newsletter emails are delivered through a third-party email service provider. Your email address and state information are stored on their secure servers solely for the purpose of delivering our communications. Our email provider is contractually prohibited from using your data for any other purpose.
Affiliate Links
Some links on the Site are affiliate links. When you click these links and make a purchase or inquiry, we may earn a referral fee. Our affiliate partners may use their own cookies and tracking technologies governed by their respective privacy policies. We do not share your personal information with affiliate partners beyond standard HTTP referral data.
How We Use Your Information
- To deliver newsletter content and insurance rate updates you have subscribed to
- To personalize content based on your state of residence
- To display relevant insurance rate estimates based on your ZIP code
- To analyze Site usage and improve our content and user experience
- To serve relevant advertisements through Google AdSense
- To respond to your inquiries submitted through our contact form
- To comply with applicable laws and regulations
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:
- Newsletter data (email, state): Retained until you unsubscribe or request deletion. Unsubscribed records are purged within 30 days.
- Quote modal data (ZIP, age): Session-level only; not stored beyond the active browsing session unless you explicitly save a comparison.
- Analytics data: Retained in aggregate, anonymized form for up to 26 months per Google Analytics default retention settings.
- Contact form submissions: Retained for up to 2 years for record-keeping and follow-up purposes.
Your Rights & Choices
Opt-Out of Communications
You may unsubscribe from our newsletter at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us at editorial@coverforgeusa.com. After unsubscribing, you will receive no further marketing emails.
Data Access & Deletion
You have the right to request access to, correction of, or deletion of any personal information we hold about you. To exercise these rights, email us at editorial@coverforgeusa.com with the subject line "Data Request." We will respond within 30 days.
Opt-Out of Personalized Ads
You can opt out of personalized advertising from Google by visiting Google Ads Settings or by using the NAI opt-out tool.
Children's Privacy
The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at editorial@coverforgeusa.com and we will promptly delete such information.
California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you in the past 12 months.
- Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to Opt-Out of Sale:We do not sell your personal information. If this practice changes, we will provide a "Do Not Sell My Personal Information" link on the Site.
- Right to Non-Discrimination: We will not discriminate against you for exercising any CCPA rights.
To submit a CCPA request, email editorial@coverforgeusa.com with "California Privacy Rights Request" in the subject line. We will verify your identity and respond within 45 days.
Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last Updated" date. Your continued use of the Site after any changes constitutes acceptance of the revised policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Important Disclaimer
This site provides general educational information only and is not a substitute for professional insurance advice. All rates, data, and coverage details are estimates and may not reflect your actual premiums. Insurance availability and pricing vary by state, insurer, and individual risk factors. Always consult a licensed insurance professional in your state before making coverage decisions.